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trolley bags
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£18.27avg listing price — sweet spot $15–$100
Price range
Good£6.76–£23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,040.91avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 87K searches
Brand share
Bad100%top-5 brand share — brand-locked demand