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tree ties
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($4.42–$10.74) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great361.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£89K£89K/yr · 123K searches
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Price range
Bad£4.42–£10.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier