59
treasure chest
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great296.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Okay£3.19–£26.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 170K searches