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travel hangers
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great218.04avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Great+73.4%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£95K£95K/yr · 164K searches
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Price range
Bad£3.75–£10.30cheapest to priciest tracked listing — scored on the share inside $15–$100