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toy storage bags
Skip itSoft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good906.52avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.33avg listing price — sweet spot $15–$100
Price range
Okay£4.39–£20.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 151K searches
Growth
Bad-21.4%90-day search growth — must beat 0% to launch