43
tonies carry case
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great221avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.33–£25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£76K£76K/yr · 200K searches
Growth
Bad-38.2%90-day search growth — must beat 0% to launch