60
tinsel
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good887.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£194K£194K/yr · 866K searches
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.28avg listing price — sweet spot $15–$100
Price range
Bad£2.64–£17.25cheapest to priciest tracked listing — scored on the share inside $15–$100