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thing hand
Skip itSoft demand (-69.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.41avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.86–£27.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.55avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 110K searches
Growth
Bad-69.7%90-day search growth — must beat 0% to launch