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thermos flask
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 2.9M searches
Avg price
Great£15.87avg listing price — sweet spot $15–$100
Price range
Good£6.97–£37.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad15,006.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.9%90-day search growth — must beat 0% to launch