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terracotta pots
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£20.66avg listing price — sweet spot $15–$100
Price range
Great£5.01–£103.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great407.93avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Growth
Good+44.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£121K£121K/yr · 512K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale