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tent pegs
Launch itA $948K/yr market growing +162.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+162.0%90-day search growth — must beat 0% to launch
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Market size
Great£948K£948K/yr · 870K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,308.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Price range
Bad£2.92–£15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
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