47
tension rod
Skip itPrices mostly outside the sweet spot ($6.69–$14.01) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£635K£635K/yr · 1.6M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,356.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.58avg listing price — sweet spot $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Price range
Bad£6.69–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100