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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 54Conversion 16Competition 24Returns 61Price range 45Avg price 58Brand share 12Review moat 57Quality gap 81

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Avg price

Good£12.96

avg listing price — sweet spot $15–$100

Review moat

Good1,215.29

avg incumbent reviews — the moat a new listing must climb

Growth

Good+27.1%

90-day search growth — must beat 0% to launch

Price range

Okay£7.33–£21.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad£81K

£81K/yr · 490K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand