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tamping mat
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great342.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.27–£19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 77K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier