58
tall drawers
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great£71.92avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good546.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£114K£114K/yr · 188K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Price range
Bad£18.71–£555.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale