56
tailors chalk
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good861.36avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad£87K£87K/yr · 141K searches
Avg price
Bad£4.36avg listing price — sweet spot $15–$100
Price range
Bad£2.37–£10.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand