50
taco holder
Worth a lookShows low returns (0.7%), but soft demand (-2.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great201.42avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good£5.84–£34.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 114K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch