55
table mirror
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($62K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great£17.29avg listing price — sweet spot $15–$100
Price range
Good£4.10–£38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,532.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 145K searches
Signals No Dominant Brand