58
swing bin
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Price range
Great£5.47–£51.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,388.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 149K searches
Signals No Dominant Brand