67
sweet pea frame
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Growth
Great+68.5%90-day search growth — must beat 0% to launch
Review moat
Good773.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.82avg listing price — sweet spot $15–$100
Price range
Good£3.19–£29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£61K£61K/yr · 152K searches
Signals No Dominant Brand