40
sugar thermometer
Skip itPrices mostly outside the sweet spot ($3.61–$14.96) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£147K£147K/yr · 158K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,867.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.75avg listing price — sweet spot $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad£3.61–£14.96cheapest to priciest tracked listing — scored on the share inside $15–$100