52
straw cover
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.75–$8.09) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible81.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Market size
Bad£82K£82K/yr · 379K searches
Avg price
Bad£4.14avg listing price — sweet spot $15–$100
Price range
Bad£2.75–£8.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand