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stranger things poster
Skip itSoft demand (-68.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great250.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.65–£22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 147K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-68.6%90-day search growth — must beat 0% to launch