63
storage drawers
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£23.24avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great£9.10–£46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£966K£966K/yr · 4.6M searches
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,375.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand