sticky fly trap
Worth a lookShows demand growing +286.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+286.7%90-day search growth — must beat 0% to launch
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£124K£124K/yr · 125K searches
Review moat
Bad6,672.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.05avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£11.83cheapest to priciest tracked listing — scored on the share inside $15–$100