45
stick on shelves
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,060.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.94–£18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 211K searches