50
standing desk
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£82.76avg listing price — sweet spot $15–$100
Review moat
Good803.09avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£15.92–£315.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£88K£88K/yr · 180K searches
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale