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stainless steel teapot
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good898.12avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.42avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good£5.39–£27.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad£50K£50K/yr · 110K searches
Growth
Bad-26.7%90-day search growth — must beat 0% to launch