62
squeegee
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great£1.1M£1.1M/yr · 1.3M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,741.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.55–£18.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Signals No Dominant Brand