60
square plant pots
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great£1.79–£89.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Great363.71avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great£16.66avg listing price — sweet spot $15–$100
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 161K searches
Signals No Dominant Brand