60
sprouting jar
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great354.07avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.28avg listing price — sweet spot $15–$100
Price range
Okay£4.38–£24.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£82K£82K/yr · 111K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand