54
spork
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.09–$9.60) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good891.24avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 204K searches
Avg price
Bad£5.30avg listing price — sweet spot $15–$100
Price range
Bad£3.09–£9.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand