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split air conditioner
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible27.37avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Bad£46K£46K/yr · 225K searches
Price range
Bad£73.25–£1022.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£509.01avg listing price — sweet spot $15–$100