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sourdough proving basket
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great286.91avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£15.33avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£6.81–£37.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£463K£463K/yr · 445K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-43.8%90-day search growth — must beat 0% to launch