60
sorry your leaving decorations
Worth a lookShows a thin review moat (40 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible39.96avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.06avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 138K searches
Price range
Bad£1.64–£11.35cheapest to priciest tracked listing — scored on the share inside $15–$100