39
snowflake decoration
Skip itPrices mostly outside the sweet spot ($2.53–$14.21) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great225.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.51avg listing price — sweet spot $15–$100
Market size
Bad£17K£17K/yr · 96K searches
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.53–£14.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier