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snowball maker
Skip itSoft demand (-95.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible7.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 42K searches
Growth
Bad-95.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.30–£8.08cheapest to priciest tracked listing — scored on the share inside $15–$100