45
snow blanket
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great288.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.45avg listing price — sweet spot $15–$100
Price range
Okay£6.01–£19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£45K£45K/yr · 86K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch