55
smoking wood chunks
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+240.4%90-day search growth — must beat 0% to launch
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,417.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Price range
Okay£6.42–£22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£76K£76K/yr · 81K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals Trending