47
small tupperware pots with lids
Skip itPrices mostly outside the sweet spot ($2.52–$13.92) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,937.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Market size
Bad£54K£54K/yr · 85K searches
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.52–£13.92cheapest to priciest tracked listing — scored on the share inside $15–$100