50
small shelf
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($58K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,542.97avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Price range
Okay£4.99–£21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 309K searches
Signals No Dominant Brand