45
small shelf unit
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£25.02avg listing price — sweet spot $15–$100
Price range
Great£9.44–£48.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad10,092.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 270K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale