52
small plastic containers with lids
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($1.46–$13.92) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,509.61avg incumbent reviews — the moat a new listing must climb
Market size
Okay£139K£139K/yr · 433K searches
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Price range
Bad£1.46–£13.92cheapest to priciest tracked listing — scored on the share inside $15–$100