54
small plant pots
Worth a lookShows low returns (0.7%), but soft demand (-16.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good991.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Market size
Bad£85K£85K/yr · 295K searches
Price range
Bad£2.13–£18.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand