44
small laundry basket
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.28avg listing price — sweet spot $15–$100
Price range
Good£7.14–£24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,429.31avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£118K£118K/yr · 447K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.2%90-day search growth — must beat 0% to launch