52
small hoover
Worth a lookShows a sweet-spot price point ($27.93 avg), but soft demand (-11.1% this quarter) keeps it on the watch list.
Avg price
Incredible£27.93avg listing price — sweet spot $15–$100
Price range
Great£10.15–£52.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay£241K£241K/yr · 245K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,385.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch