51
small glass jars with lids
Worth a lookShows low returns (0.9%), but a small market ($66K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Great459.94avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Price range
Okay£1.43–£19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 146K searches