54
small drawers
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a small market ($34K/yr) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£25.73avg listing price — sweet spot $15–$100
Price range
Great£8.15–£57.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,416avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad£34K£34K/yr · 202K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale