48
small chopping board
Skip itPrices mostly outside the sweet spot ($3.82–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great178.92avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.30avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 104K searches
Price range
Bad£3.82–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100