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slug traps
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+240.2%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Great332.09avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 73K searches
Price range
Bad£3.57–£12.49cheapest to priciest tracked listing — scored on the share inside $15–$100